As Sitecore's partner for over a decade, QEdge Digital Solutions has witnessed the growing popularity of Sitecore in recent years. Enterprises are using Sitecore to deepen personalized experience services and realize digital transformation.
Sitecore provides multiple tools for enterprise digital management, online marketing, user interaction, etc. However, QEdge Digital Solutions has found that although many companies have Sitecore, they cannot fully utilize it and unleash its potential.
To prevent Sitecore from being reduced to a simple content management tool, QEdge Digital Solutions will explain how enterprises can use the Sitecore content management platform(CMS) to fully utilize its multiple functions.
Top 10 Companies Using Sitecore
Microsoft
Uses Sitecore for its marketing websites to provide personalized and consistent experiences across 60 regional sites in 42 languages. Sitecore also powers its developer content hub.
L’Oréal
L'Oréal implemented Sitecore for its brand websites like L'Oréal Paris and Maybelline New York. It provided insights to deliver the right message at the right time, increasing conversion rates and revenue. Mobile conversion rates improved by over 40% after adopting Sitecore.
Coca-Cola
Implemented Sitecore for its brand marketing websites to test and personalize content. This increased conversion rates and revenue.
Expedia
Expedia uses Sitecore to manage 400+ websites across 75 countries and 40 languages. It provides flexibility to launch new sites and campaigns faster.
Adobe
Adobe relies on Sitecore for its global marketing websites. It helps provide seamless omnichannel customer experiences across devices and regions.
Danone
The PS5 comes equipped with an NVMe SSD, an odd 825GB unit that actually only has about 667GB of usable space.
Siemens
Siemens implemented Sitecore for 30+ country sites across siemens.com. Sitecore helps manage thousands of products and solutions while optimizing content for local markets. Personalization has increased conversion rates.
Tiffany & Co.
Luxury jeweler Tiffany & Co. relies on Sitecore for its global e-commerce site. Sitecore provides tools to personalize content and offers for each customer segment and streamline marketing campaigns across markets.
Subway
Subway uses Sitecore for its brand website and campaign microsites. Sitecore enables easy management of menus, locations, and localized marketing content across 24,000+ franchises in 100+ countries.
Audi
Audi implemented Sitecore for its international websites delivering localized content experiences. Sitecore helps Audi manage thousands of product pages and empowers marketers to optimize campaigns for each market.
How Can enterprises fully utilize its multiple functions?
1. Focus on the Customer Journey
With Sitecore, businesses can do more than just publish content. They can tag content for specific target groups, test its reception with simple A/B tests, and continuously tailor content for individual visitors.
This change is in customer-oriented thinking, such as: How do my customers access this website? By which paths? What are they looking for? How can I help them better achieve their goals?
"Sitecore's powerful data analysis and processing functions will help companies discover the reasons why they attract users. This means that companies can use Sitecore to organize and communicate data content to achieve their goals.
For example, our QEdge Digital Solutions’ customers use Sitecore to set up different content for different customer groups and attract users in a targeted manner."
2. Sitecore Enables Enterprises to Collect Data More Extensively
Only data-driven digital experiences can be properly personalized and optimized.
To get a 360-degree view of customers, businesses need customer data, not just the data collected with Sitecore. Companies need to connect to external data sources, such as CRM or ERP packages, and comply with GDPR privacy law guidelines.
This makes it easier to identify customer segments, display the appropriate information, and ensure that the website becomes more relevant. This, in turn, can more accurately adjust the parameters that determine what information is shown to whom, so that businesses can better consider individual circumstances.
3. Sitecore Enables Enterprises to Think Across Channels
"Customers don't think about channels, but about the experience. Whether they use apps, emails, social chat software, mobile clients, or desktop websites, customers want brands to keep interactions relevant and personalized.
According to QEdge's past experience, as an enterprise, it is necessary to have a cross-channel layout and fully consider the added value and ease of use, so as to truly realize the concept of customer-centricity, and Sitecore's integrated solution can easily help enterprises achieve multi-channel tracking."
Sitecore enables user email management, DAM (Digital Asset Management), and offline and cross-channel tracking. The Composable DXP approach enables Sitecore to better integrate with other solutions, enabling businesses to implement a better-than-equal approach.
For example, if a particular email solution is a better fit for your business, you can easily combine it with other Sitecore Cloud products from a composable perspective, without being tied to the built-in variants in Sitecore's all-in-one solution experience.
For many enterprises, cross-channel thinking also means breaking the stereotype of departmental thinking. In practice, marketers, editors, and e-commerce experts usually have their own goals, tools, and strategies, but Sitecore can help them break out of rigid modes of thinking and operation and create the effect of 1+1>2.
4. Sitecore Makes the Marketing Effect Continue to Ferment
Customer-centricity has changed from transactional thinking to relational thinking, which also changes the operation of the marketing department of the enterprise to a certain extent. Marketing is no longer a single, staged activity but a continuous improvement.
"How do I tag a specific page?" "Am I missing a character when I omit a page?" Make some preliminary assumptions based on your insights and experience, conduct A/B testing, collect important results, and then improve and enrich the original method. This kind of marketing is continuously promoted by the CMS platform. The improvement of work can also allow enterprises to continuously provide more targeted content, thereby promoting more personalized marketing of enterprises.
Sitecore Needs a Mature Operator
From the descriptions of these Sitecore functions and the promotion method of effectiveness, we can easily draw a conclusion that once Sitecore is set up properly, it can become a very powerful tool through which enterprises can more quickly promote the creation of personalized content and marketing automation, and then promote the digital transformation of enterprises and win a place in today's highly competitive digital economy.
Of course, we have also seen that owning Sitecore is only the first step for enterprises, and a mature platform also requires more mature operators.
At this time, it is better to use a Sitecore implementation operation and maintenance team, such as QEdge Digital Solutions, which is rich in economy and strong in technology.
As an early domestic company that has mastered the implementation and operation of Sitecore technology, QEdge Digital Solutions has more than ten years of experience in the development and maintenance of full-version projects, such as the technically difficult SXA development model.
To learn more details about SXA, feel free to click here! QEdge is also one of the few companies in China that use this model and has relevant project experience.
QEdge Digital Solutions has used Sitecore for various group organizations around the world, such as Cochlear, Shangri-La Hotel Group, Brother, etc.
QEdge Digital Solutions has created a personalized digital experience system and accumulated practical experience in the implementation operation and maintenance of the Sitecore platform for enterprises eager to use Sitecore to achieve digital transformation or activate the potential of the Sitecore platform.
Conclusion
In conclusion, Sitecore experience optimization is QEdge's strength. Sitecore is an excellent choice for enterprises to meet the requirements of the digital economy, and QEdge Digital Solutions can help enterprises unleash the full potential of Sitecore with its expertise and experience in Sitecore implementation, operation, and maintenance.
