Leading Auto Brand Launches New Global Website Developed by QEdge


A major automotive brand has recently launched its new global website developed by QEdge. This website aims to support the brand's rapid expansion into global markets across Latin America, East Africa, Central Asia, and beyond.

This brand belongs to a large Chinese automotive group, and is a mid-to-high-end intelligent new-energy auto company that specializes in outdoor ecology. It focuses on the pickup truck market while conducting product design, research, and development with a global perspective. While deeply cultivating the Chinese market, expanding into international markets is also an important strategic direction for the company.

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The Auto brand has initiated plans to enter emerging markets in Latin America, East Africa, and Central Asia to meet local consumers' demands. However, the absence of digital marketing solutions and a dedicated website had impeded its efforts to promote its brand, products, and connect with potential customers.

To address this, the new global website provides a powerful platform to showcase its product lineup, brand values, purchasing information, and channels for engagement - helping to better serve clients across markets.

QEdge provided the full-stack development of its Sitecore-driven website from the ground up, including concept design, UX/UI, content translation, technical implementation, maintenance, and architecture. Additionally, QEdge provided SEO services to boost organic traffic and to raise brand awareness.

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The global website fills the gap in the client's online promotion efforts abroad. The client now possesses a robust online digital experience platform, allowing them to showcase product information, convey brand philosophy, communicate brand value, establish customer interaction channels, and expand into the international market effectively.

As a Sitecore Platinum Partner, QEdge has full experience in the development and maintenance of all Sitecore products, especially the trending SaaS DXP (XM Cloud, Content Hub DAM, CDP, Personalize, etc.) to assist clients with a better digital marketing experience.

With an impressive track record spanning over 17 years, QEdge has cemented itself as a trusted partner for global enterprises such as Cochlear, United Imaging Healthcare, Suez Environment, Lincoln Electric Shangri-La Hotel Group, etc. In the future, QEdge will provide more top-notch digital marketing solutions. The journey to better service never ends, and each step is better than the last!