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Customers engage with brands through a multitude of touchpoints - from websites and social media to email campaigns and in-store displays. As a result, delivering a consistent, personalized experience across all these channels has become more crucial than ever. This is where omnichannel content management comes into play. As a Sitecore Platinum partner specializing in orchestrating omnichannel...

As ecommerce continues to mature and consumer expectations rise, traditional monolithic platforms are struggling to keep pace. This has led to the emergence of two transformative approaches that are revolutionizing the way businesses structure their digital commerce systems: composable commerce and headless commerce. In this article, I'll dive deep into these concepts, explore their differences...

As a Sitecore Platinum partner, QEdge has witnessed a significant shift towards Direct-to-Consumer (D2C) e-commerce, a model that offers numerous advantages over traditional Business-to-Consumer (B2C) approaches. In this article, I'll explore the key differences between D2C and B2C, the origins and competitive advantages of D2C, and strategies for crafting a winning D2C e-commerce strategy. let's...

As a Sitecore Platinum partner, we have found that customers expect a seamless, integrated shopping experience across multiple channels, from social media to online marketplaces. This shift has given rise to the concept of multichannel e-commerce, a strategy that focuses on generating revenue through multiple digital channels. let's talk What is Multichannel E-Commerce? Multichannel e-commerce is...

With Sitecore's robust content management system and QEdge's expertise in mobile marketing, we can help you unleash the full potential of your app. In this article, we'll explore ten powerful mobile marketing channels that can help you skyrocket your app's success. let's talk 1. Incentivized Cost Per Install (CPI) Incentivized CPI is a highly effective mobile marketing channel that rewards users...

If you're reading this article in a magazine, chances are it was "cloud hosted" at some point during production. But what exactly does that mean? More importantly, how is the rise of "cloud native" software changing the game for businesses? As a Sitecore Platinum partner, we at QEdge have been at the forefront of delivering powerful digital experience platforms using both cloud hosted and cloud...

Looking for a reliable Sitecore CMS developer? Wondering how to become a Sitecore developer? In this article, I'll share my insights on what Sitecore is, why it's an excellent choice for enterprise-level web development, and how you can become a skilled Sitecore developer. let's talk Understanding Sitecore CMS Sitecore is a global software company that offers a powerful CMS and a fully-adaptive...

As a marketer, I understand the constant struggle to create compelling content that resonates with your target audience and drives meaningful engagement. That's where digital content hubs come into play – a game-changing solution that can revolutionize your B2B marketing strategy. At QEdge, as a Sitecore Platinum partner, we specialize in helping businesses like yours harness the power of digital...

Businesses must adapt their strategies to effectively reach and engage their target audience. The content marketing cycle provides a comprehensive framework for managing and optimizing your content strategy, ensuring that your efforts yield measurable results. In this article, I'll share insights from our experience at QEdge and guide you through the key stages of the content marketing cycle...

After the March HCU update, you might have noticed that it's not enough to simply offer great products or services. To truly stand out, you need to take your customers on an emotional journey they won't soon forget. The statistics speak for themselves - 89% of consumers will switch to a competitor after a poor customer experience, while 87% will remain loyal to brands that make them feel amazing...